Did Jaguar have a choice?
Everyone has an opinion on the Jaguar relaunch.
Of course, I do too.
Anyone in this sector knows its current business model wasn’t sustainable – they HAD to change to survive.
Maybe the launch video was a bit “try hard” but the sentiment and the pivot to the premium end of the market stands a better chance of success than simply modernising the current range
I wish them luck and hope the final products maintain the bravery of the Type 00 concept.